My diet:
Comparison

Ponceau 4R vs Allura Red AC

The short answer
Both are synthetic red azo dyes from the Southampton study, and both carry the EU hyperactivity warning. Red 40 is the US version; Ponceau 4R is banned in US and Canadian food but common in Europe and Asia.
Side by sidePonceau 4RAllura Red AC (Red 40)
Safety score32/100 Best to avoid35/100 Best to avoid
Allowed in the USNoYes
Allowed in CanadaNoYes
EU warning labelYesYes
Daily limit (EFSA)0.7 mg/kg7 mg/kg ✓ Better
California school banNo (not used in US food)Yes, from 2028
Safety score3235 ✓ Better

Swapping one for the other

Look for reds from beetroot, paprika, purple carrot or black carrot. Carmine is a stable natural red too, but it's made from insects.

Common questions

Why is Ponceau 4R banned in the US?

It was never approved for food by the FDA, so it can't be used, even though it's legal in the EU.